What are UTAs?
Sourced from ATPCO Branded Fare and Optional Service filings, Routehappy UTAs, or Universal Ticket Attributes, display the most important benefits and restrictions of a fare as concise, easy to read data. This empowers flight shoppers to quickly see and understand what’s included in their ticket, and find answers to questions such as “is the fare refundable?” or “how many checked bags are included?”.
Standard UTA categories (available to all subscription tiers):
- Advance change
- Same day change
- Checked bag allowance
- Carry on allowance
- Seat selection
- Upgrade eligibility
- Check in priority
- Boarding priority
- Lounge access
UTAs are translated into over 25 languages.
Our UTA 360 feature allows you to go in at any time to view the UTAs corresponding to the branded fares and optional services you have filed with ATPCO. For airlines with a Starter and above subscription level, you can see your own UTAs. Enterprise level clients can also see those of their partners, with their partners’ approval.
How UTAs are integrated into sales channels
To be able to integrate UTAs, you need to be able to identify and map branded fares to the data we return. In addition you will need to be able to identify which source you are shopping fares from. We currently support the following methods of mapping branded fare data:
- Brand Code (or Brand ID/Family fare identifier) - Standardized code used by the major GDS’s to identify branded fares. We would recommend using this method to map.
- Branded fare name
- Fare Basis Code (Limited) - We support limited identification by fare basis codes, but only recommend this option if you have no other way to map branded fares.
Implementation ideas for direct channels
For customers who are Pro or above, you have the option to integrate UTAs into your direct channels. UTAs are particularly useful in ensuring that a consumer fully understands what is or is not included in the fare for which they are shopping. Because UTAs are structured data, they can also be used to filter search results (e.g. only display fares where cancellation is permitted or at least one checked bag is included).
They can also be organized into groupings that may make more sense for your airline, for instance under headers such as “bag rules” or “change rules”.
Finally, you may decide to “echo” a particularly important restriction or benefit in a UPA. For example, if a fare includes a particularly generous checked bag allowance, you can work with Routehappy Agency to create a UPA that highlights that benefit, and target it appropriately.
A few best practices for direct channel integrations
- Use UTAs to help customers compare fares side-by-side, and better manage their expectations
- Include icons in integrations to improve flight shoppers’ ability to scan and more quickly find the information they care about most, be it Wi-Fi availability, power availability, etc.
- For code sharing customers who are in a Pro subscription tier and above, you can also integrate partners’ amenities, with their approval
- We’re here to help. We’ve seen a wide array of integration types on both airline websites and sales channels and are happy to help determine which integration type will work best for you. For customers who are in Expert or higher subscription tiers, Routehappy Agency is also available to create custom designs for you, based on specific use cases