Getting started

Kevin Prior -

What are UTAs?

UTAs, or Universal Ticket Attributes, display the most important benefits and restrictions of a fare as concise, easy to read data. This means flight shoppers can quickly see and understand what’s included in their ticket, and find answers to questions such as “is the fare refundable?” or “how many checked bags are included?”. UTAs are included in Pro tier and above. Pro tier includes access to the first 5 categories, while Expert and above include access to all 10.

 

Standard UTA categories:

The following standard categories are available for airlines who file them with ATPCO:

  • Advance change
  • Cancellation
  • Same day change
  • Checked bag allowance
  • Carry on allowance
  • Seat selection
  • Upgrade eligibility
  • Check in priority
  • Boarding priority
  • Lounge access

 

Custom UTA categories

Our airline customers in our highest subscription tier may ask Routehappy to create new UTA categories for them (e.g., mileage accrual). In these cases, Routehappy will inform you of the availability of the custom UTA categories so that they can determine how best to display the information.

 

Coverage

Some or all 10 categories of UTAs are available for over 80 airlines.

 

Translations

UTAs are translated into over 25 languages.

 

How UTAs are integrated into sales channels

To be able to integrate UTAs, you need to be able to identify and map branded fares to the data we return. In addition you will need to be able to identify which source you are shopping fares from. We currently support the following methods of mapping branded fare data:

  • Brand code (or Brand ID/Family fare identifier) - Standardized code used by the major GDS’s to identify branded fares. We would recommend using this method to map.
  • Branded fare name
  • Fare Basis Code - We support limited identification by fare basis codes, but only recommend this option if you have no other way to map branded fares.

 

Implementation ideas for sales channels

  • Ensuring a flight shopper understands what’s included and not included in a fare
  • Upselling to less restrictive fares
  • Creating search filters so shoppers can search only for fares that are refundable, that include baggage, etc.
  • Replacing similar information that is hard-coded and difficult to maintain accurately
  • Organizing the data into groupings, for instance under headers such as “bag rules” or “change rules” at the point of purchase
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