Jaivin Anzalota -

All UPAs and UTAs are made up of the same basic elements, including an icon, headline, description, call to action and additional cost values.

Field Description Required
Icon An icon used to represent the product (minimum size 84x84) Yes
Headline 40-character (max) headline to tease the product. Note: UTA headlines are generated based on selection from one of the predefined category options Yes
Description 140-character (max) description of the product or ticket attribute Yes
Call to action 15-character (max) call to action text No
Call to action URL External URL paired with the call to action No
Additional cost Free (included in base fare)
Fee* (available for an additional fee above the base price)

*Multiple currency fields are provided to support fee information at different points of sale.

UPA annotated

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