All UPAs and UTAs are made up of the same basic elements, including an icon, headline, description, call to action and additional cost values.
|Icon||An icon used to represent the product (minimum size 84x84)||Yes|
|Headline||40-character (max) headline to tease the product. Note: UTA headlines are generated based on selection from one of the predefined category options||Yes|
|Description||140-character (max) description of the product or ticket attribute||Yes|
|Call to action||15-character (max) call to action text||No|
|Call to action URL||External URL paired with the call to action||No|
|Additional cost||Free (included in base fare)
Fee* (available for an additional fee above the base price)
*Multiple currency fields are provided to support fee information at different points of sale.